Rogue Technologist Guide to Publicity

September 10, 2010

Do you know how to use Twitter and Facebook pages to connect with your customers? How do you successfully engage your network of fans and followers? What’s the most effective way to integrate these new channels into your marketing plan? How much time are you going to have to spend on Social Media? All of these questions will be answered during this program.

Clark Dever shares his in-depth knowledge of Social Media Marketing during this engaging presentation. Do not miss this opportunity to learn how to build your brand with the social web. Clark talks about the strategy behind the practices; while teaching by example in this exciting seminar.

Seminar Topics:
- Learn how to build your business utilizing Facebook and Twitter. - Receive a brief primer on Social Media etiquette and grammar. - See how you can automate parts of your Social Media marketing and integrate it with your existing web presence. - Learn about tools and resources that make Social Media Marketing easier and more effective. - Find out how to leverage your existing mailing lists to automatically locate your best clients. - Learn how to monitor and increase the conversion rate of your Social Media Marketing efforts.

About the presenter:Buffalo, NY photographer Clark Dever is best known for his Twelve Hours in a City project. Utilizing only Twitter, a Facebook Fan Page and an “All-You-Can-Jet Pass,” Clark and his crew flew over 65,000 miles around the United State during September 2009. Effective use of Social Media led to the project being featured on CNN, Time.com, ABC World News Tonight and in an internationally published article by the Associated Press.

Clark’s love for photography is only matched by the joy he finds in teaching. His pragmatic strategies and his willingness to share knowledge are what have built his business.