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Strategic Licensing and BBQ

Jeff SedlikGuest speaker Jeff Sedlik will present his workshop, "Strategic Licensing" at the ASMP Colorado Annual BBQ on Thursday September 6th, 2012.   Jeff's workshop will help you to deliver estimates that win jobs and generate profit in a competitive and evolving marketplace.



Topics include:

  • Communicating effectively with your client to gain a competitive advantage
  • Avoiding pitfalls and loopholes when estimating
  • Writing licenses that satisfy your clients needs, while protecting your rights
  • Pricing considerations in today’s competitive marketplace
  • Overcoming objections, and revising your estimate in response to client’s requests


ASMP member Jeff Sedlik is a photographer, director, educator, publisher, expert witness and consultant. A leading authority on image licensing, copyright and the business of image licensing, Sedlik is President of the PLUS Coalition, past President of the APA, and a Professor at the Art Center College of Design.

Recognition: 2005 International Photography Council Industry Leadership Award. 2006 PhotoMedia Photography Person of the Year. 2007 APA Industry Advocate of the Year. 2008 Honorary Masters Degree for Lifetime Achievement in Photography, Brooks Institute. Other awards: Clio, Ozzie, Creativity, Art Directors Club, Communication Arts, One Show, PDN/Nikon, Art Direction Magazine.


ASMP Colorado will be providing dinner catered by Big Kahuna Catering of Golden, CO. You won't want to miss this event.


Cost: Free


Time: 6:00PM - 9:00PM (Presentation begins at 7:00PM)


Souders Studios
1301 Ulysses Street
Golden, CO 80401


When And Where
Date and Location  
Thursday September 6th 2012
7:00 PM – 9:00 PM
(Social time starts at 6:00 PM)

Golden, Colorado
Souders Studio

Register Online